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“When I was working on Moneyball and talking with Rick, it was clear that his coaching ability to maximize performance under pressure was extraordinary. I had the distinct thought: he should write a book.” —Michael Lewis, New York Times bestselling author

CRUNCH TIME

HOW TO BE YOUR BEST WHEN IT MATTERS MOST

High-pressure situations can make us panic―but if we can change our perspective, what seemed impossible can suddenly become doable. Legendary pitching coach Rick Peterson is a master at this kind of reframing. He and bestselling author and leadership expert, Judd Hoekstra make this skill available to everyone. Read more.

Crunch Time: How to Be Your Best When It Matters Most
RICK PETERSON COACHING is an innovative leadership coaching company that specializes in inspirational speaking, results producing workshops and individual leadership coaching. We believe that the quality of a persons life is to truly make difference in other peoples lives in a positive way. As Muhammed Ali stated “ Service to others is the rent you pay for your room here on earth”. We would love to make a difference in your organization and inspire and empower your team to unleash their potential. Our team has a wealth of experience and expertise in delivering innovative coaching that produces elite performance and results.

Billy Beane

“Throughout my career, both as a player and an executive, I’ve clearly seen differences in how some players cave under the pressure while others thrive. With entertaining stories from an insider’s perspective, Rick and Judd share how those who appear to be immune to the pressure think differently and are able to be their best when it matters most. Just as Rick was a difference-maker for our team, the wisdom captured in Crunch Time will be a difference-maker for you and your team. Enjoy!”

—Billy Beane, Executive Vice President of Baseball Operations, Oakland Athletics

2016-11-25T19:56:31+00:00

“Throughout my career, both as a player and an executive, I’ve clearly seen differences in how some players cave under the pressure while others thrive. With entertaining stories from an insider’s perspective, Rick and Judd share how those who appear to be immune to the pressure think differently and are able to be their best when it matters most. Just as Rick was a difference-maker for our team, the wisdom captured in Crunch Time will be a difference-maker for you and your team. Enjoy!”

—Billy Beane, Executive Vice President of Baseball Operations, Oakland Athletics

Ken Blanchard

“I’ve said for a long time that positive thinkers get positive results. Learn from Rick and Judd how to reframe your mind so that you can’t imagine yourself failing, regardless of the pressure.”

—Ken Blanchard, New York Times bestselling author, The New One Minute Manager

2016-11-25T19:56:51+00:00

“I’ve said for a long time that positive thinkers get positive results. Learn from Rick and Judd how to reframe your mind so that you can’t imagine yourself failing, regardless of the pressure.”

—Ken Blanchard, New York Times bestselling author, The New One Minute Manager

Al Leiter

“I love Ricks progressive and out of the box thinking, especially his expertise in biomechanics. He helped me improve as a Major League pitcher at the back end of my career in the pressure cooker of NY with the Mets. In Crunch Time, Rick and Judd provide a GPS for you to perform your best under pressure.

Al Leiter, 19yr. Major League pitcher, two-time World Series Champion, two-time All-Star, Emmy award winning MLB analyst

2016-12-02T14:54:22+00:00

“I love Ricks progressive and out of the box thinking, especially his expertise in biomechanics. He helped me improve as a Major League pitcher at the back end of my career in the pressure cooker of NY with the Mets. In Crunch Time, Rick and Judd provide a GPS for you to perform your best under pressure.

Al Leiter, 19yr. Major League pitcher, two-time World Series Champion, two-time All-Star, Emmy award winning MLB analyst

Steven Soderbergh

“Rick and I had many conversations about process optimization and problem-solving, and thankfully he and Judd have now memorialized a practical method for getting out of your own way and easing into the flow that can be applied to any endeavor. Absolutely invaluable stuff.”

Steven Soderbergh, Academy award winning Director, Palm Or Cannes Film Festival

2016-12-14T05:51:46+00:00

“Rick and I had many conversations about process optimization and problem-solving, and thankfully he and Judd have now memorialized a practical method for getting out of your own way and easing into the flow that can be applied to any endeavor. Absolutely invaluable stuff.”

Steven Soderbergh, Academy award winning Director, Palm Or Cannes Film Festival

Willie Randolph

“Every day is Crunch Time in New York. As the NY Mets manager, Rick was the perfect fit to be my pitching coach. He has a unique ability to reframe pressure situations to maximize performance. Crunch Time is a must read to optimize your performance in your own “Big Apple”

Willie Randolph, former New York Mets manager, six-time All-Star, six-time World Series Champion

2016-12-14T05:53:25+00:00

“Every day is Crunch Time in New York. As the NY Mets manager, Rick was the perfect fit to be my pitching coach. He has a unique ability to reframe pressure situations to maximize performance. Crunch Time is a must read to optimize your performance in your own “Big Apple”

Willie Randolph, former New York Mets manager, six-time All-Star, six-time World Series Champion

Bill Squadron

“Rick Peterson has always applied a distinctive blend of insight and creativity in his out-of-the-box approach to solving problems. With Crunch Time, he and Judd Hoekstra lay out, in a compelling and entertaining way, an approach to dealing with pressure that can help all of us in our tough personal and professional moments.”

Bill Squadron, Professor, Columbia University; former CEO Bloomberg Sports

2016-12-14T05:54:57+00:00

“Rick Peterson has always applied a distinctive blend of insight and creativity in his out-of-the-box approach to solving problems. With Crunch Time, he and Judd Hoekstra lay out, in a compelling and entertaining way, an approach to dealing with pressure that can help all of us in our tough personal and professional moments.”

Bill Squadron, Professor, Columbia University; former CEO Bloomberg Sports

Betsy Myers

“Crunch Time provides practical action steps to reframe and change our thoughts to see the opportunity through chaos. During intense, pressure-packed moments, this is a key leadership difference between success and failure. A must-read!”

Betsy Myers, former senior adviser to two U.S. Presidents; Founding Director, Center for Women and Business, Bentley University

2016-12-14T05:58:12+00:00

“Crunch Time provides practical action steps to reframe and change our thoughts to see the opportunity through chaos. During intense, pressure-packed moments, this is a key leadership difference between success and failure. A must-read!”

Betsy Myers, former senior adviser to two U.S. Presidents; Founding Director, Center for Women and Business, Bentley University

Rick Peterson is a sought after motivational speaker who inspires audiences large and small. Read more.

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