Follow Rick:
When I was working on Moneyball and talking with Rick, it was clear that his coaching ability to maximize performance under pressure was extraordinary. I had the distinct thought: he should write a book. —Michael Lewis, New York Times bestselling author



Learn how elite athletes like Michael Jordan, Sandy Koufax, Tom Glavin, and Pedro Martinez, deal with pressure. In his 15 years as a major league pitching coach, with "Moneyball" Oakland A's, NY Mets, and Baltimore Orioles, Rick Peterson has coached Hall of Famers, Cy Young winners, and many other elite athletes. In this book, he and bestselling author and leadership expert, Judd Hoekstra make this skill available to everyone. From an insider's perspective, learn how you too can become a Crunch Time performer and maximize your potential in all situations. Read more.
Crunch Time: How to Be Your Best When It Matters Most
RICK PETERSON COACHING is an innovative leadership coaching company that specializes in inspirational speaking, results producing workshops and individual leadership coaching. We believe that the quality of a persons life is to truly make difference in other peoples lives in a positive way. As Muhammad Ali stated, “Service to others is the rent you pay for your room here on earth”. We would love to make a difference in your organization and inspire and empower your team to unleash their potential. Our team has a wealth of experience and expertise in delivering innovative coaching that produces elite performance and results.

Rick Peterson is a sought after motivational speaker who inspires audiences large and small. Read more.